About Jorge Alberto Díaz Cob

From the vibrant streets of Cancún to the serene isle of Holbox, Jorge Alberto Díaz Cob’s life has been a canvas of varied hues and strokes. Born on October 8, 1985, in Cancún, Quintana Roo, Mexico, Jorge’s journey is one of resilience, passion, and creativity.

Jorge’s early years were shaped by the entrepreneurial spirit of his parents. His father, Jorge Díaz Leal from Cuautla Morelos, Mexico, arrived in Cancún at the age of 15 and ventured into various professions, from dishwashing to running a grocery store. His mother, Oliva Librada Cob Salas, a hardworking woman from Tizimín, Yucatán, juggled multiple jobs, from tailoring to selling snacks. This backdrop of perseverance and hard work deeply influenced Jorge.

Jorge’s formal education concluded with secondary school, where he faced challenges with memory retention. His career began humbly, working in restaurants, where he advanced from dishwashing to waiting tables. At 18, Jorge embarked on a life-changing sojourn to Holbox Island, finding work at an aerodrome and a hotel. He also moonlighted as a waiter at a sushi and raw bar, where the vibrant tourist culture left a lasting impression on him.

Returning to Cancún, Jorge experimented with fast food and t-shirt businesses, but success was elusive. The turning point came when he discovered his latent talent in art. A neighbor introduced him to fingerpainting, and Jorge was captivated. Despite initial struggles and minimal earnings, the joy and appreciation of his clients fueled his passion.

The birth of his first child, Yannior Diaz, marked a new chapter. Jorge began painting independently at hotels, despite limited English skills and initial critiques of his technique. His art, originally on ceramic tiles, evolved over time. The challenges of parenthood and the loss of his father when his second son, Gael Jorge Díaz Jr., was four, compelled Jorge to dedicate himself wholly to his art.

Today, Jorge has refined his medium to MDF and plays with fluorescent colors, creating pieces that resonate with people worldwide. At 38, amid the challenges of the pandemic and the birth of his daughter during this tumultuous time, Jorge’s resolve has only strengthened. He is grateful for the burgeoning online sales facilitated by his children and friends.

Jorge’s dream is simple yet profound: to have at least one of his creations in every home, even if it means giving away half of them. His journey is a testament to the transformative power of art and the enduring human spirit.